Could it be that big is becoming the new beautiful? Have we given ourselves permission to stop agonizing over how far our ribs stick out as a measure of personal success? Perhaps it's time to embrace our obesity as the normal lifestyle. There is ample evidence that this shift has already taken place, and no one has yet cashed in on it. People are wise to the fact that fad diets aimed at making us all look like post-famine bone-bags are just a fast route to self-loathing and shame. It's time to dump this way of thinking with the Undiet.
The UnDiet maps out easy, guilt-free steps to being lazy. This is an entirely new perspective on dieting, summed up by the slogan, "It's not about what you do but what you don't do." The UnDiet caters to those who no longer wish to obsess about their appearance, who recognize the futility of ineffective weight-loss gimmicks, and who are ready to conform to the sedentary lifestyle that is the reality of most households. The UnDiet's primary rule is to sit on your ass and become a massive couch potato. Put those skinny images out of your mind, set down your guilt, pass the snacks please, and UnDiet.